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Your ad here : the cool sell of guerrilla marketing /
Amidst the profound upheavals in technology, economics, and culture that mark the early twenty-first century, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In this book, the author investigates the rise of "guerrilla marketing" as a way o...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York :
New York University Press,
[2013]
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| Collection: | Postmillennial pop.
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| Sujets: | |
| Accès en ligne: | Texto completo |