Your ad here : the cool sell of guerrilla marketing /

Show other versions (2)

Amidst the profound upheavals in technology, economics, and culture that mark the early twenty-first century, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In this book, the author investigates the rise of "guerrilla marketing" as a way o...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Serazio, Michael (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : New York University Press, [2013]
Series:Postmillennial pop.
Subjects:
Marketing.
Marketing > Technological innovations.
Marketing > Innovations.
marketing.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
SOCIAL SCIENCE > Popular Culture.
Online Access:Texto completo

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items