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Media franchising : creative license and collaboration in the culture industries /
While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising - a dyn...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York :
New York University Press,
[2013]
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| Collection: | Postmillennial pop.
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| Sujets: | |
| Accès en ligne: | Texto completo |
Table des matières:
- Introduction : an industrial way of life
- Imagining the franchise : structures, social relations, and cultural work
- From ownership to partnership : the institutionalization of franchise relations
- Sharing worlds : difference, deference, and the creative context of franchising
- "A complicated genesis" : transnational production and transgenerational marketing
- Occupying industries : the collaborative labor of enfranchised consumers
- Conclusion : future exchanges and iterations.