Media franchising : creative license and collaboration in the culture industries /

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While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising - a dyn...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Johnson, Derek, 1979- (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : New York University Press, [2013]
Series:Postmillennial pop.
Subjects:
Cultural industries.
Franchises (Retail trade)
Industries culturelles.
Concessions (Commerce de détail)
franchises.
BUSINESS & ECONOMICS > Franchises.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
SOCIAL SCIENCE > Popular Culture.
Online Access:Texto completo
Table of Contents:
  • Introduction : an industrial way of life
  • Imagining the franchise : structures, social relations, and cultural work
  • From ownership to partnership : the institutionalization of franchise relations
  • Sharing worlds : difference, deference, and the creative context of franchising
  • "A complicated genesis" : transnational production and transgenerational marketing
  • Occupying industries : the collaborative labor of enfranchised consumers
  • Conclusion : future exchanges and iterations.

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