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Media franchising : creative license and collaboration in the culture industries /
While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising - a dyn...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
New York University Press,
[2013]
|
| Series: | Postmillennial pop.
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| Subjects: | |
| Online Access: | Texto completo |