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Global Brand Power : Leveraging Branding for Long-Term Growth.
The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for r...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York :
Wharton Digital Press,
2013.
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| Collection: | Wharton Executive Essentials.
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| Sujets: | |
| Accès en ligne: | Texto completo |