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Spreadable media : creating value and meaning in a networked culture /

This book maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralize...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Jenkins, Henry, 1958-
Other Authors: Ford, Sam, 1983-, Green, Joshua (Joshua Benjamin)
Format: Electronic eBook
Language:Inglés
Published: New York : New York University Press, [2013]
Series:Postmillennial pop.
Subjects:
Online Access:Texto completo
Table of Contents:
  • Where Web 2.0 went wrong
  • Reappraising the residual
  • The value of media engagement
  • What constitutes meaningful participation?
  • Designing for spreadability
  • Courting supporters for independent media
  • Thinking transnationally.