Global Experience Industries : the Business of Experience Economy.
The experience economy is a fourth economic field, different from commodities, goods and services. Experiences are an economic value that is added to a product or identical with a product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages t...
Call Number: | Libro Electrónico |
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Main Author: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Santa Barbara :
Aarhus University Press,
2009.
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Subjects: | |
Online Access: | Texto completo |
Table of Contents:
- Experience Industries
- Megatrends
- Tourism
- Sports
- Publishing
- Audiovisuals
- Games
- Design
- Family and Religion
- Sex and Drugs.