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Global Experience Industries : the Business of Experience Economy.

The experience economy is a fourth economic field, different from commodities, goods and services. Experiences are an economic value that is added to a product or identical with a product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages t...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Christensen, Jens (Author)
Format: Electronic eBook
Language:Inglés
Published: Santa Barbara : Aarhus University Press, 2009.
Subjects:
Online Access:Texto completo
Table of Contents:
  • Experience Industries
  • Megatrends
  • Tourism
  • Sports
  • Publishing
  • Audiovisuals
  • Games
  • Design
  • Family and Religion
  • Sex and Drugs.