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Global Experience Industries : the Business of Experience Economy.
The experience economy is a fourth economic field, different from commodities, goods and services. Experiences are an economic value that is added to a product or identical with a product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages t...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Santa Barbara :
Aarhus University Press,
2009.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The experience economy is a fourth economic field, different from commodities, goods and services. Experiences are an economic value that is added to a product or identical with a product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages to engage a customer in a personal way. Fueled by an expanding global and digital economy, the experience dimension has moved into a predominant place since the 1990s. In developed countries, people have become richer and more individualized, and with all their basic material needs being met they focu. |
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| Descripción Física: | 1 online resource (454 pages) |
| Bibliografía: | Includes bibliographical references (pages 415-425) and index. |
| ISBN: | 9788779347434 8779347436 |