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Swift viewing : the popular life of subliminal influence /

Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Acland, Charles R., 1963-
Format: Electronic eBook
Language:Inglés
Published: Durham, NC : Duke University Press, 2011.
Subjects:
Online Access:Texto completo
Table of Contents:
  • Subliminal communication as vernacular media critique
  • Mind, media, and remote control
  • The swift view
  • Mind-probing ad-men
  • Crossing the popular threshold
  • The hidden and the overload
  • From mass brainwashing to rapid mass learning
  • Textual strategies for media saturation
  • Critical reasoning in a cluttered age.