Swift viewing : the popular life of subliminal influence /

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Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Acland, Charles R., 1963-
Format: Electronic eBook
Language:Inglés
Published: Durham, NC : Duke University Press, 2011.
Subjects:
1900-1999
Subliminal advertising > United States > History.
Popular culture > United States > History > 20th century.
Technology > Social aspects > United States.
Publicité subliminale > États-Unis > Histoire.
Culture populaire > États-Unis > Histoire > 20e siècle.
BUSINESS & ECONOMICS > Advertising & Promotion.
SOCIAL SCIENCE > Media Studies.
Popular culture.
Subliminal advertising.
Technology > Social aspects.
United States.
History.
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