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Desegregating the Dollar : African American Consumerism in the Twentieth Century.
Capitalism and slavery stand as the two economic phenomena that have most clearly defined the United States. Yet, despite African Americans' nearly 500 billion annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in post-sl...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
NYU Press,
1998.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | JSTOR_ocn782878074 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
| 006 | m o d | ||
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| 008 | 120402s1998 nyu o 000 0 eng d | ||
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| 024 | 7 | |a 10.18574/9780814784914 |2 doi | |
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| 035 | |a (OCoLC)782878074 |z (OCoLC)1259219142 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Weems, Robert E. | |
| 245 | 1 | 0 | |a Desegregating the Dollar : |b African American Consumerism in the Twentieth Century. |
| 260 | |a New York : |b NYU Press, |c 1998. | ||
| 300 | |a 1 online resource (208 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Title Page; Copyright Page; Contents; Tables; Acknowledgments; Introduction; 1 The Birth and Development of the African American Consumer Market, 1900-1940; 2 New World A-Coming: Black Consumers, 1941-1960; 3 African American Consumer Activism before and during the Civil Rights Era; 4 The Revolution Will Be Marketed: American Corporations and Black Consumers during the 1960s; 5 Blaxploitation and Big Business: American Corporations and Black Consumers during the 1970s; 6 A Tale of Two Markets: African American Consumers during the 1980s. | |
| 505 | 8 | |a 7 Epilogue: The Changing Same: American Corporations and Black Consumers during the 1990sAppendix: National Negro Business League Black Consumer Questionnaire, 1931; Notes; Selected Bibliography; Index; About the Author. | |
| 520 | |a Capitalism and slavery stand as the two economic phenomena that have most clearly defined the United States. Yet, despite African Americans' nearly 500 billion annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in post-slavery America. Robert E. Weems, Jr., presents the first fully integrated history of black consumerism over the course of the last century. The World War I era Great Migration of African Americans from the rural South to northern and southern cities stimulated initial corporate interest in blacks as consu. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a English. | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 650 | 0 | |a Racism |z United States |x History |y 20th century. | |
| 650 | 0 | |a African American consumers |x History |y 20th century. | |
| 650 | 6 | |a Racisme |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 6 | |a Consommateurs noirs américains |x Histoire |y 20e siècle. | |
| 650 | 7 | |a SOCIAL SCIENCE |x Ethnic Studies |x African American Studies. |2 bisacsh | |
| 650 | 7 | |a African American consumers. |2 fast |0 (OCoLC)fst00799120 | |
| 650 | 7 | |a Racism. |2 fast |0 (OCoLC)fst01086616 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 776 | 0 | 8 | |i Print version: |a Weems, Robert E. |t Desegregating the Dollar : African American Consumerism in the Twentieth Century. |d New York : NYU Press, ©1998 |z 9780814792902 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/j.ctt9qfnzd |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL865960 | ||
| 938 | |a YBP Library Services |b YANK |n 7568806 | ||
| 994 | |a 92 |b IZTAP | ||