The daily you : how the new advertising industry is defining your identity and your worth /

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"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Da...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Turow, Joseph (Author)
Format: Electronic eBook
Language:Inglés
Published: New Haven : Yale University Press, ©2011.
Subjects:
Consumer profiling.
Marketing > Technological innovations.
Customer services > Technological innovations.
Advertising.
Profil des consommateurs.
Marketing > Innovations.
Service à la clientèle > Innovations.
BUSINESS & ECONOMICS > Advertising & Promotion.
SOCIAL SCIENCE > Media Studies.
Advertising
Consumer profiling
Customer services > Technological innovations
Marketing > Technological innovations
Online Access:Texto completo
Table of Contents:
  • The power under the hood
  • Clicks and cookies
  • A new advertising food chain
  • Targets or waste
  • Their masters' voices
  • The long click
  • Beyond the "creep" factor.

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