Food is love : food advertising and gender roles in modern America /

Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping an...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Parkin, Katherine J. (Author)
Format: Electronic eBook
Language:Inglés
Published: Philadelphia [Pa.] : University of Pennsylvania Press, 2006.
Subjects:
Geschichte 1900-2000.
Sex role in advertising > United States > History.
Advertising > Food > United States > History.
Women consumers > United States > History.
Women in advertising > United States > History.
Men in advertising > United States > History.
Rôle selon le sexe dans la publicité > États-Unis > Histoire.
Aliments > Publicité > États-Unis > Histoire.
Consommatrices > États-Unis > Histoire.
Femmes dans la publicité > États-Unis > Histoire.
Hommes dans la publicité > États-Unis > Histoire.
HISTORY > United States > 20th Century.
Advertising > Food
Men in advertising
Sex role in advertising
Women consumers
Women in advertising
Geschlechterrolle
Lebensmittel
Werbung
Reclame.
Sekseverschillen.
Advertenties.
Mat > reklam > könsroller > historia > Förenta staterna.
Konsumenter.
Mat och dryck > marknadsföring > historia > Förenta staterna.
Könsroller i reklamen > Förenta staterna.
Reklam > historia > Förenta staterna > 1900-talet.
United States
USA
Verenigde Staten.
History
Online Access:Texto completo
Table of Contents:
  • Advertisers and Their Paradigm: Women as Consumers
  • Love, Fear, and Freedom: Selling Traditional Gender Roles
  • Women's Power to Make Us: Cooking Up a Family's Identity
  • Authority and Entitlement: Men in Food Advertising
  • Health, Beauty, and Sexuality: A Woman's Responsibility
  • A Mother's Love: Children and Food Advertising.

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