Managing the China challenge : how to achieve corporate success in the People's Republic /

"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product deve...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lieberthal, Kenneth
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Washington, D.C. : Brookings Institution Press, ©2011.
Temas:
Since 2000
International business enterprises > China.
Business planning > China.
Entreprises multinationales > Chine.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Workplace Culture.
Business planning
Commercial policy
Economic policy
International business enterprises
China > Commercial policy.
China > Economic policy > 2000-
Chine > Politique économique > 2000-
China
Acceso en línea:Texto completo
Descripción
Sumario:"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"--Provided by publisher.
Descripción Física:1 online resource (xviii, 149 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 133-141) and index.
ISBN:9780815722052
0815722052
9786613134608
6613134600

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