Putting on appearances : gender and advertising /

A lively critical analysis that reveals the overlooked and underestimated depth of cultural meaning behind contemporary American advertising.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Barthel-Bouchier, Diane L., 1949-
Format: Electronic eBook
Language:Inglés
Published: Philadelphia : Temple University Press, 1988.
Series:Women in the political economy.
Subjects:
Sex role in advertising > United States.
Visual communication > United States > Psychological aspects.
Imagery (Psychology)
Imagery, Psychotherapy
Rôle selon le sexe dans la publicité > États-Unis.
Communication visuelle > États-Unis > Aspect psychologique.
Imagerie (Psychologie)
imagery.
05.31 publicity.
BUSINESS & ECONOMICS > Advertising & Promotion.
SOCIAL SCIENCE > General.
Sex role in advertising
Visual communication > Psychological aspects
Werbung
Frau
Mann
Reclame.
Sekseverschillen.
United States
USA
Online Access:Texto completo
Table of Contents:
  • Madison Avenue : method and madness
  • The voices of authority
  • The self observed
  • Sex and romance
  • Beauty status, social status
  • The geography of beauty
  • Woman in a man's world
  • The accursed portion
  • Beauty rituals
  • A gentleman and a consumer.

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