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Smart ball : marketing the myth and managing the reality of major league baseball /

Lewis follows Major League Baseball (MLB)'s history as a sport, a domestic monopoly, a neo-colonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenge...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Lewis, Robert (Robert F.) (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Jackson : University Press of Mississippi, ©2010.
Sujets:
Accès en ligne:Texto completo