New flows in global TV /

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Although TV distribution has undergone a massive increase in volume and value over the past fifty years, there is a systematic lack of both curiosity and knowledge on the part of both industry and scholars about this area. This book assists in the filling of this gap by studying what, in fact, occur...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Moran, Albert
Format: Electronic eBook
Language:Inglés
Published: Bristol ; Chicago : Intellect, 2009.
Subjects:
Television and the arts.
Television broadcasting > Marketing.
Television programs > Marketing.
Télévision et arts.
TECHNOLOGY & ENGINEERING > Television & Video.
PERFORMING ARTS / Television / General
Television and the arts
Television broadcasting > Marketing
Television programs > Marketing
Online Access:Texto completo
Description
Summary:Although TV distribution has undergone a massive increase in volume and value over the past fifty years, there is a systematic lack of both curiosity and knowledge on the part of both industry and scholars about this area. This book assists in the filling of this gap by studying what, in fact, occurs in global trade in TV program formats within international markets such as Cannes, Las Vegas and Singapore. The study investigates key components of this trade, thereby elucidating the crucial dynamics at work in the most significant contemporary transnational cultural industry.
Physical Description:1 online resource (183 pages) : illustrations, maps
Bibliography:Includes bibliographical references (pages 161-174) and index.
ISBN:9781841503318
1841503312

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