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|a 984237679
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|b 000054932172
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|a (OCoLC)622659672
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|a dlr
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|a PN1995.9.M29
|b W9 1994
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|a UAMI
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| 100 |
1 |
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|a Wyatt, Justin,
|d 1963-
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| 245 |
1 |
0 |
|a High concept :
|b movies and marketing in Hollywood /
|c Justin Wyatt.
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| 250 |
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|a 1st ed.
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| 260 |
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|a Austin :
|b University of Texas Press,
|c 1994.
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| 300 |
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|a 1 online resource (x, 237 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Texas film studies series
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| 504 |
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|a Includes bibliographical references (pages 203-225) and index.
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0 |
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|a 1. A critical redefinition: the concept of high concept : The entertainment industries on high concept ; The critics on high concept ; Economics, aesthetics, and high concept as "post" classical cinema ; Micro- and macro-analysis: style, marketing, and differentiation of product ; "The Look, the hook, and the book". -- 2. Construction of the image and the high concept style : Advertising as an influence on style ; "You've got the look": perfect images in high concept ; Stars and style ; Music as an element of style ; Excess in high concept: the promotional music video ; The high concept image: character types and genre ; Style, classical Hollywood, and the art cinema. -- 3. High concept and changes in the market for entertainment : The marketplace and traditional definitions ; Conglomeration and film content: the roadshow, the youth picture, the blockbuster ; Uncertainty in the marketplace: the development of the contemporary industry structure ; Differentiation of product ; High concept as product differentiation. -- 4. Marketing the image: high concept and the development of marketing : Changing distribution patterns ; Awareness marketing: high concept in print ; Maintenance marketing: selling through music and product ; Merchandising and ancillary tie-ins. -- 5. High concept and market research: movie making by the numbers : The growth of market research ; The model of market research within the film industry ; Case study: determining boxoffice revenue ; Theorizing the positive influences on boxoffice gross ; Specification of the model ; Estimation of the model and results ; Manipulation, control, and high concept ; Factors influencing the decline of market research. -- 6. Conclusion: high concept and the course of American film history : The transformation of the auteur ; Television and the ideological agenda of high concept ; The alternatives to high concept.
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| 506 |
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|3 Use copy
|f Restrictions unspecified
|2 star
|5 MiAaHDL
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| 533 |
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|a Electronic reproduction.
|b [Place of publication not identified] :
|c HathiTrust Digital Library,
|d 2010.
|5 MiAaHDL
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| 538 |
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|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
|u http://purl.oclc.org/DLF/benchrepro0212
|5 MiAaHDL
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| 583 |
1 |
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|a digitized
|c 2010
|h HathiTrust Digital Library
|l committed to preserve
|2 pda
|5 MiAaHDL
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| 588 |
0 |
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|a Print version record.
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| 590 |
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|a JSTOR
|b Books at JSTOR All Purchased
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| 590 |
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|a JSTOR
|b Books at JSTOR Demand Driven Acquisitions (DDA)
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| 610 |
2 |
7 |
|a Ellipses-Marketing
|2 gnd
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| 650 |
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0 |
|a Motion pictures
|z United States
|x Marketing.
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| 651 |
|
0 |
|a Hollywood (Los Angeles, Calif.)
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| 650 |
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6 |
|a Cinéma
|z Marketing
|z États-Unis.
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| 650 |
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7 |
|a PERFORMING ARTS
|x Reference.
|2 bisacsh
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| 650 |
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7 |
|a PERFORMING ARTS / Film & Video / General
|2 bisacsh
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| 650 |
|
7 |
|a Motion pictures
|x Marketing.
|2 fast
|0 (OCoLC)fst01027343
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| 651 |
|
7 |
|a California
|z Los Angeles
|z Hollywood.
|2 fast
|0 (OCoLC)fst01312041
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| 651 |
|
7 |
|a United States.
|2 fast
|0 (OCoLC)fst01204155
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| 650 |
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|a Filmwirtschaft
|2 gnd
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| 650 |
1 |
7 |
|a Filmindustrie.
|2 gtt
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| 650 |
1 |
7 |
|a Marketing.
|2 gtt
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| 651 |
|
7 |
|a USA.
|2 swd
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| 776 |
0 |
8 |
|i Print version:
|a Wyatt, Justin, 1963-
|t High concept.
|b 1st ed.
|d Austin : University of Texas Press, 1994
|w (DLC) 94011131
|w (OCoLC)30319215
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| 830 |
|
0 |
|a Texas film studies series.
|
| 856 |
4 |
0 |
|u https://jstor.uam.elogim.com/stable/10.7560/790902
|z Texto completo
|
| 938 |
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|a EBSCOhost
|b EBSC
|n 941100
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| 938 |
|
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|a Internet Archive
|b INAR
|n highconceptmovie00wyat
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| 938 |
|
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|a YBP Library Services
|b YANK
|n 12253785
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| 994 |
|
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|a 92
|b IZTAP
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