Campaign talk : why elections are good for us /
"Roderick Hart may be among the few Americans who believe that what politicians say in a campaign actually matters. He also believes that campaigns work. Even as television coverage, political ads, and opinion polls turn elections into field days for marketing professionals, Hart argues convinc...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Princeton, N.J. :
Princeton University Press,
©2000.
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| Colección: | Book collections on Project MUSE.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Ch. 1. Campaign Questions
- Ch. 2. Campaign Language
- Ch. 3. Campaign Evolution
- Ch. 4. Campaign Functions
- Ch. 5. Campaign Forums
- Ch. 6. The Political Voice
- Ch. 7. The Media's Voice
- Ch. 8. The People's Voice
- Ch. 9. Campaign Reflections
- Appendix: 1. Diction: The Text Analysis Program
- 2. Statistical Notes
- 3. Sampling Details.


