George Gallup in Hollywood /

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George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Ohmer, Susan (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : Columbia University Press, [2006]
Series:Film and culture.
Subjects:
Gallup, George, > 1901-1984.
Gallup, George, > 1901-1984
1900-1999
Motion picture audiences > Research > United States > History > 20th century.
Cinéma > Publics > Recherche > États-Unis > Histoire > 20e siècle.
PERFORMING ARTS > Film & Video > Reference.
PERFORMING ARTS > Film & Video > General.
Motion picture audiences > Research
United States
History
Online Access:Texto completo
Table of Contents:
  • 1. What Do Audiences Want?
  • 2. Guesswork Eliminated
  • 3. The Laws That Determine Interest
  • 4. America Speaks
  • 5. Piggybacking on the Past
  • 6. Singles and Doubles
  • 7. Boy Meets Facts at RKO
  • 8. David O. Selznick Presents: Audience Research and the Independent Producer
  • 9. Gallup Meets Goofy: Audience Research at the Walt Disney Studio
  • 10. Like, Dislike, Like Very Much.

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