A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research /

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Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers....

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Ward, Douglas B., 1961-
Format: Electronic eBook
Language:Inglés
Published: Philadelphia : Temple University Press, 2010.
Subjects:
Parlin, Charles Coolidge, > 1872-1942.
Parlin, Charles Coolidge, > 1872-1942
Curtis Publishing Company.
Curtis Publishing Company
Marketing research > United States > History.
Marketing > Recherche > États-Unis > Histoire.
BUSINESS & ECONOMICS > Marketing > Research.
BUSINESS & ECONOMICS > General.
Marketing research
United States
History
Online Access:Texto completo
Table of Contents:
  • A new era of business
  • An unlikely leader
  • What was commercial research?
  • Winning over the skeptics
  • Barbarians, farmers, and consumers
  • Readers as consumers
  • Chasing the consumer, protecting the company
  • The legacy of commercial research.

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