Preference pollution : how markets create the desires we dislike /

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Explores the failure of markets to shape desirable preferences.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: George, David (David L.)
Format: Electronic eBook
Language:Inglés
Published: Ann Arbor : University of Michigan Press, 2004, ©2001.
Series:Economics, cognition, and society.
Subjects:
Consumers' preferences.
Consumer behavior.
Marketing.
Marketing
Consommateurs > Préférences.
Consommateurs > Comportement.
marketing.
BUSINESS & ECONOMICS > Marketing > Research.
BUSINESS & ECONOMICS > General.
Consumer behavior
Consumers' preferences
Electronic books.
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Internet

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