Everything but the coffee : learning about America from Starbucks /

Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Simon, Bryant
Format: Electronic eBook
Language:Inglés
Published: Berkeley : University of California Press, ©2009.
Subjects:
Starbucks Coffee Company.
Coffee > United States.
Coffeehouses > United States.
Cafés > États-Unis.
COOKING > Beverages > Coffee & Tea.
SOCIAL SCIENCE > Sociology > General.
Coffee.
Coffeehouses.
United States.
Online Access:Texto completo
Table of Contents:
  • Introducing the Starbucks moment
  • Real coffee
  • Predictability the individual way
  • It looks like a third place
  • Self-gifting and retail therapy
  • Hear music for everyday explorers
  • Not-so-green cups
  • Sleeping soundly in the age of globalization.

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