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Everything but the coffee : learning about America from Starbucks /
Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berkeley :
University of California Press,
©2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Simon, Bryant. | |
| 245 | 1 | 0 | |a Everything but the coffee : |b learning about America from Starbucks / |c Bryant Simon. |
| 260 | |a Berkeley : |b University of California Press, |c ©2009. | ||
| 300 | |a 1 online resource (xi, 304 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 279-287) and index. | ||
| 505 | 0 | |a Introducing the Starbucks moment -- Real coffee -- Predictability the individual way -- It looks like a third place -- Self-gifting and retail therapy -- Hear music for everyday explorers -- Not-so-green cups -- Sleeping soundly in the age of globalization. | |
| 520 | |a Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coff. | ||
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| 610 | 2 | 0 | |a Starbucks Coffee Company. |
| 610 | 2 | 7 | |a Starbucks Coffee Company. |2 fast |0 (OCoLC)fst00709699 |
| 650 | 0 | |a Coffee |z United States. | |
| 650 | 0 | |a Coffeehouses |z United States. | |
| 650 | 6 | |a Cafés |z États-Unis. | |
| 650 | 7 | |a COOKING |x Beverages |x Coffee & Tea. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Sociology |x General. |2 bisacsh | |
| 650 | 7 | |a Coffee. |2 fast |0 (OCoLC)fst00866301 | |
| 650 | 7 | |a Coffeehouses. |2 fast |0 (OCoLC)fst00866407 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 776 | 0 | 8 | |i Print version: |a Simon, Bryant. |t Everything but the coffee. |d Berkeley : University of California Press, ©2009 |z 9780520261068 |w (DLC) 2009006142 |w (OCoLC)312443642 |
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