Hybridity, or the cultural logic of globalization /

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A guide to understanding hybridity--the interaction of cultures.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kraidy, Marwan M., 1972- (Author)
Format: Electronic eBook
Language:Inglés
Published: Philadelphia : Temple University Press, 2005.
Subjects:
Cultural fusion.
Cultural fusion > Case studies.
Communication, International.
Double appartenance (Sciences sociales)
Double appartenance (Sciences sociales) > Études de cas.
Communication internationale.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > General.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Kulturkontakt
Globalisierung
Case studies.
Online Access:Texto completo
Table of Contents:
  • 1. Cultural hybridity and international communication
  • 2. Scenarios of global culture
  • 3. The trails and tales of hybridity
  • 4. Corporate transculturalism
  • 5. the cultural and political economies of hybrid media texts
  • 6. Structure, reception, and identity: on Arab-Western dialogism
  • 7. Hybridity without guarantees: toward critical transculturalism.

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