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Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers /

Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Allen, Lawrence L., 1960-
Format: Électronique eBook
Langue:Inglés
Publié: New York : American Management Association, ©2010.
Sujets:
Accès en ligne:Texto completo
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