What were they thinking? : crisis communication : the good, the bad, and the totally clueless /

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Some corporations spend millions of dollars on so-called?crisis communication plans.? Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says,?Wishful thinking is no substitute for a strat...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Adubato, Steve
Format: Électronique eBook
Langue:Inglés
Publié: New Brunswick, N.J. : Rutgers University Press, ©2008.
Sujets:
Crisis management > United States > Case studies.
Public relations > United States > Case studies.
Communication.
Gestion de crise > États-Unis > Études de cas.
Relations publiques > États-Unis > Études de cas.
Information.
BUSINESS & ECONOMICS > Workplace Culture.
BUSINESS & ECONOMICS > Corporate Governance.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Organizational Development.
SOCIAL SCIENCE > Media Studies.
Communication
Crisis management
Public relations
United States
Case studies
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