What were they thinking? : crisis communication : the good, the bad, and the totally clueless /
Some corporations spend millions of dollars on so-called?crisis communication plans.? Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says,?Wishful thinking is no substitute for a strat...
Cote: | Libro Electrónico |
---|---|
Auteur principal: | |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
New Brunswick, N.J. :
Rutgers University Press,
©2008.
|
Sujets: | |
Accès en ligne: | Texto completo |