On deaf Ears : the limits of the bully pulpit /

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American presidents often engage in intensive campaigns to obtain public support for their policy initiatives. This core strategy for governing is based on the premise that if presidents are skilled enough to exploit the "bully pulpit," they can successfully persuade or even mobilize publi...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Edwards, George C.
Format: Electronic eBook
Language:Inglés
Published: New Haven : Yale University Press, ©2003.
Subjects:
1900-1999
Communication in politics > United States.
Rhetoric > Political aspects > United States > History > 20th century.
Presidents > United States > Public opinion.
Public opinion > United States.
Communication politique > États-Unis.
Discours politique > États-Unis > Histoire > 20e siècle.
Présidents > États-Unis > Opinion publique.
Opinion publique > États-Unis.
POLITICAL SCIENCE > Government > National.
POLITICAL SCIENCE > General.
Communication in politics
Presidents > Public opinion
Public opinion
Rhetoric > Political aspects
Politieke communicatie.
Presidenten.
Publieke opinie.
Opinieonderzoek.
United States
History
Online Access:Texto completo
Table of Contents:
  • The permanent campaign : why does the president go public?
  • Presidential persuasion : does the public respond? pt. I
  • Presidential persuasion : does the public respond? pt. II. Ronald Reagan
  • Charisma and personality : does the messenger matter?
  • The politics of veneration : do the people defer?
  • Disseminating the message : can the president focus the public's attention?
  • Framing the message : can the president structure choice?
  • Receiving the message : is anyone listening?
  • Accepting the message : can the president overcome predispositions?
  • Going public in perspective : what should the president do?

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