Flavor of the month : why smart people fall for fads /

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Joel Best explores the range of institutional fads, analyses the features of our culture that foster them, and identifies the major stages of the fad cycle: emerging, surging, and purging. He examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Best, Joel
Format: Electronic eBook
Language:Inglés
Published: Berkeley : University of California Press, ©2006.
Subjects:
Social institutions.
Fads > Social aspects.
Diffusion of innovations.
Diffusion of Innovation
Institutions sociales.
Modes (Goûts collectifs) > Aspect social.
Innovations > Diffusion.
social institutions.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Popular Culture.
SOCIAL SCIENCE > General.
Modeverschijnselen.
Innovatiediffusie.
Instituties.
Online Access:Texto completo
Table of Contents:
  • The illusion of diffusion
  • Why we embrace novelties : conditions that foster institutional fads
  • The fad cycle : emerging
  • The fad cycle : surging
  • The fad cycle : purging
  • Fad dynamics
  • Becoming fad-proof.

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