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Flavor of the month : why smart people fall for fads /

Joel Best explores the range of institutional fads, analyses the features of our culture that foster them, and identifies the major stages of the fad cycle: emerging, surging, and purging. He examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Best, Joel
Format: Électronique eBook
Langue:Inglés
Publié: Berkeley : University of California Press, ©2006.
Sujets:
Accès en ligne:Texto completo

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