Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s /

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The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisio...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Dertouzos, James N., 1950-
Collectivités auteurs: Rand Corporation, National Defense Research Institute (U.S.)
Autres auteurs: Garber, Steven, 1950-
Format: Électronique eBook
Langue:Inglés
Publié: Santa Monica, Calif. : Rand, 2003.
Sujets:
Advertising > United States > Evaluation.
TECHNOLOGY & ENGINEERING > Military Science.
HISTORY > Military > Other.
POLITICAL SCIENCE > Political Freedom.
Advertising > Evaluation
Recruiting and enlistment
United States > Armed Forces > Recruiting, enlistment, etc.
United States
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Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s /
par Dertouzos, James N., 1950-
Publié 2003
Texto completo
Électronique eBook
Search Result 2
Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s /
par Dertouzos, James N., 1950-
Publié 2003
Texto completo
Électronique eBook
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