Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s /

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The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisio...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Dertouzos, James N., 1950-
Corporate Authors: Rand Corporation, National Defense Research Institute (U.S.)
Other Authors: Garber, Steven, 1950-
Format: Electronic eBook
Language:Inglés
Published: Santa Monica, Calif. : Rand, 2003.
Subjects:
Advertising > United States > Evaluation.
TECHNOLOGY & ENGINEERING > Military Science.
HISTORY > Military > Other.
POLITICAL SCIENCE > Political Freedom.
Advertising > Evaluation
Recruiting and enlistment
United States > Armed Forces > Recruiting, enlistment, etc.
United States
Online Access:Texto completo

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