Living it up : our love affair with luxury /

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The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our times.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Twitchell, James B., 1943-
Format: Electronic eBook
Language:Inglés
Published: New York : Columbia University Press, ©2002.
Subjects:
Affluent consumers > Psychology.
Luxuries > Marketing.
Consommateurs riches > Psychologie.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Popular Culture.
Affluent consumers > Psychology
Luxuries > Marketing
Psychologie
Verbraucherverhalten
Luxus
Luxusgut
USA
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