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Conducting research surveys via e-mail and the web /

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper and easier to conduct than surveys using traditional methods. This text examines the pros and cons of Internet-based surveys.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Schonlau, Matthias, 1967-
Other Authors: Fricker, Ronald D., Jr., 1960-, Elliott, Marc N., 1966-
Format: Electronic eBook
Language:Inglés
Published: Santa Monica, CA : Rand, 2002.
Subjects:
Online Access:Texto completo
Description
Summary:Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper and easier to conduct than surveys using traditional methods. This text examines the pros and cons of Internet-based surveys.
Physical Description:1 online resource (xxiv, 118 pages) : illustrations
Bibliography:Includes bibliographical references (pages 113-118).
ISBN:0833032267
9780833032263