Branding books across the ages : strategies and key concepts in literary branding /

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As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Braber, Helleke van den, 1970- (Editor), Dera, Jeroen (Editor), Joosten, Jos (Editor), Steenmeijer, Maarten (Editor)
Format: Electronic eBook
Language:Inglés
Published: Amsterdam : Amsterdam University Press, [2021]
Subjects:
Books > Marketing > History.
Branding (Marketing) > History.
Publishers and publishing > History.
Stratégie de marque > Histoire.
Literature: history and criticism.
Sales and marketing.
Literary Criticism > Modern.
Business & Economics > Marketing.
Literary Criticism > European.
Books > Marketing.
Branding (Marketing)
Publishers and publishing.
Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies
Electronic books.
History.
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Internet

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