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Selling the economic miracle : economic reconstruction and politics in West Germany, 1949-1957 /
Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Ma...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
Berghahn Books,
2007.
|
| Series: | Monographs in German history ;
v. 18. |
| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Origins of the social market economy and the currency reform of 1948
- Market or planned? the 1949 Bundestag election
- The Korean crisis, the social market economy, and public opinion
- Public relations for the social market economy : die Waage
- Creating a CDU/CSU public relations machine : the 1953 Bundestag election
- The triumph of the economic miracle : the CDU/CSU and the 1957 Bundestag election.