Multichannel Management A Normative Model Towards Optimality

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A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Gruber, Gottfried (Author)
Format: Thesis Electronic eBook
Language:Inglés
Published: Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften [2018], ©2010.
Edition:1st, New ed.
Series:Free online access: JSTOR.
Subjects:
Sales management.
Ventes > Gestion.
BUSINESS & ECONOMICS > Advertising & Promotion.
Academic theses.
Thèses et écrits académiques.
Online Access:Texto completo
Table of Contents:
  • Multichannel Retailing
  • E-Commerce
  • Marketing Management
  • Pricing
  • Consumer Behaviour -Stochastic Modelling
  • Genetic Algorithms
  • Stochastic Optimization.

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