Table of Contents:
  • Intro; Half Title; Title Page; Copyright Page; Prologue; Acknowledgements; Contents; List of tables; Introduction; I. Regulation on social media; II. Regulation of content-generative behaviours from a copyright perspective; III. Approach; IV. Structure; Notes; Chapter One: Scope of study and a day in the life of Jane Doe; I. Defining social media and user-generated content; II. Choice of social media platforms; III. A day in the life of Jane; IV. Conclusion; Notes; Chapter Two: Regulation by copyright laws; I. Relevant copyright standards
  • A. Subsistence: works and other subject matter protected by copyrightB. Subsistence: originality; C. Subsistence: authorship; D. Subsistence: fixation, recording or reduction to material form; E. Infringement: scope of protection; F. Infringement: other rights; G. Infringement: remedies; H. Infringement: fair use and fair dealing exceptions; I. Conflict of laws issues; J. Summary; II. Scenario one: the application of copyright laws; A. Jane's use of the music video clip on YouTube as her morning alarm
  • B. Jane's 'pinning' of the YouTube music video clip on her pin-board titled 'My Favourite Things' on PinterestC. Jane's use of Evangeline's earlier commentary on Facebook to create her own commentary; D. Jane's use of multiple photographs of newborn babies available on the pin-boards of other Pinterest users to create a collage to share on Pinterest; E. Jane's simultaneous sharing of the collage on Facebook and Twitter; F. Jane's sharing of the same collage in her blog post on WordPress; G. Zee's contribution to Wikipedia on 'income inequality' using what Jane has written
  • H. Jane's creation and sharing of a new video clip by way of 'vidding' on YouTube, and subsequently on FacebookI. Cheryl's use of 'stills' from Jane's video clip as thumbnail images on her website; J. Other users' partial use of Jane's collage to create their own, and sharing the same on Pinterest, Facebook and Twitter; K. Editor Jasper's use of Jane's collage on the cover page of his magazine; III. Conclusion; Notes; Chapter Three: Application of the terms of service; I. Terms of service; A. Ownership and licensing; 1. Facebook; 2. Pinterest; 3. YouTube; 4. Twitter; 5. Wikipedia
  • 6. ObservationsB. Copyright policy; 1. Facebook; 2. Pinterest; 3. YouTube; 4. Twitter; 5. Wikipedia; 6. Observations; C. Indemnification and limitation of liability; 1. Facebook; 2. Pinterest; 3. YouTube; 4. Twitter; 5. Wikipedia; 6. Observations; D. Governing law and jurisdiction; 1. Facebook; 2. Pinterest; 3. YouTube; 4. Twitter; 5. Wikipedia; 6. Observations; E. Summary; II. Scenario two: the application of the terms of service; A. Jane's use of the music video clip on YouTube as her morning alarm