Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs /

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To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hoffmann, Nicolas, 1983- (Author)
Corporate Author: Wirtschaftsuniversität Wien
Format: Electronic eBook
Language:Inglés
Published: Frankfurt am Main, Germany : PL Academic Research, an imprint of Peter Lang GmbH, [2013]
Series:Forschungsergebnisse der Wirtschaftsuniversität Wien ; Bd. 61.
Subjects:
Consumer satisfaction.
Customer loyalty.
Retail trade.
Consommateurs > Satisfaction.
Consommateurs > Fidélité.
Commerce de détail.
BUSINESS & ECONOMICS > Advertising & Promotion.
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