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Détails bibliographiques
Cote:	Libro Electrónico
Auteur principal:	Lamb, Charles W.
Autres auteurs:	Hair, Joseph F (autor.), McDaniel, Carl (autor.), Meza Staines, Guadalupe (traductor.), Mauri Hernández, Martha Elsa (traductor.)
Format:	eBook
Langue:	Español
Publié:	México : Cengage Learning, 2011.
Édition:	11a. edición.
Sujets:	Marketing > Management. Marketing. Gestión. Libros electronicos.
Accès en ligne:	Texto completo

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