Blythe, J., & Martin, J. (2023). Essentials of marketing (Eighth edition.). Pearson.
Chicago Style (17th ed.) CitationBlythe, Jim, and Jane Martin. Essentials of Marketing. Eighth edition. Harlow, England ; New York: Pearson, 2023.
MLA (8th ed.) CitationBlythe, Jim, and Jane Martin. Essentials of Marketing. Eighth edition. Pearson, 2023.
Warning: These citations may not always be 100% accurate.