Cita APA (7a ed.)

Blythe, J., & Martin, J. (2023). Essentials of marketing (Eighth edition.). Pearson.

Cita Chicago Style (17a ed.)

Blythe, Jim, y Jane Martin. Essentials of Marketing. Eighth edition. Harlow, England ; New York: Pearson, 2023.

Cita MLA (8a ed.)

Blythe, Jim, y Jane Martin. Essentials of Marketing. Eighth edition. Pearson, 2023.