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Marketing research : applied insight /

"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and o...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Malhotra, Naresh K. (autor.)
Other Authors: Nunan, Daniel (autor.), Birks, David F. (autor.)
Format: eBook
Language:Inglés
Published: Harlow, England ; New York : Pearson, 2020.
Edition:Sixth edition.
Subjects:
Online Access:Texto completo