Cita APA (7a ed.)

Winer, R., & Dhar, R. (2014). Marketing management (Fourth edition, Pearson new international edition.). Pearson.

Cita Chicago Style (17a ed.)

Winer, Russ, y Ravi Dhar. Marketing Management. Fourth edition, Pearson new international edition. Harlow, United Kingdom: Pearson, 2014.

Cita MLA (8a ed.)

Winer, Russ, y Ravi Dhar. Marketing Management. Fourth edition, Pearson new international edition. Pearson, 2014.