Research methods for business students /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Saunders, M. N. K. (autor.)
Other Authors: Lewis, Philip, 1945- (autor.), Thornhill, Adrian (autor.)
Format: eBook
Language:Inglés
Published: Harlow, England : Pearson, [2019]
Edition:Eighth edition.
Subjects:
Business > Research.
Negocio > Investigación > Procesamiento de datos.
Negocios > Investigación.
Business > Research > Data processing.
Libros electrónicos.
Online Access:Texto completo
Table of Contents:
  • Publisher's acknowledgements
  • Business and management research, reflective diaries and the purpose of this book
  • Formulating and clarifying the research topic
  • Critically reviewing the literature
  • Understanding research philosophy and approaches to theory development
  • Formulating the research design
  • Negotiating access and research ethics
  • Selecting samples
  • Utilising secondary data
  • Collecting data through observation
  • Collecting primary data using research interviews and research diaries
  • Collecting primary data using questionnaires
  • Analysing data quantitatively
  • Analysing data qualitatively
  • Writing and presenting your project report
  • Bibliography
  • Appendices
  • Glossary
  • Index.

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