Strategic management concepts : a competitive advantage approach /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: David, Fred R. (autor.)
Otros Autores: David, Forest R. (autor.)
Formato: eBook
Idioma:Inglés
Publicado: Hoboken : Pearson, [2017]
Edición:Sixteenth edition.
Temas:
Strategic planning.
Planificación estratégica > Estudios de casos.
Planificación estratégica.
Strategic planning > Case studies.
Libros electrónicos.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface
  • Acknowledgments
  • About the authors
  • Overview of strategic
  • The nature of strategic management
  • Strategy formulation
  • The business vision and mission
  • The external assessment
  • The internal assessment
  • Strategies in action
  • Strategy analysis and choice
  • Strategy implementation
  • Implementing strategies : management and operations issues
  • Implementing strategies : marketing, finance/accounting, r&d, and mis issues
  • Strategy review, evaluation, and control
  • Business ethics, social responsibility, and environmental sustainability
  • Strategic-management case analysis
  • Glossary
  • Name index
  • Subject index.

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