Cita APA (7a ed.)

Burns, A. C., Veeck, A., & Bush, R. F. (2017). Marketing research (Eighth edition, Global edition.). Pearson.

Cita Chicago Style (17a ed.)

Burns, Alvin C., Ann Veeck, y Ronald F. Bush. Marketing Research. Eighth edition, Global edition. Harlow, England: Pearson, 2017.

Cita MLA (8a ed.)

Burns, Alvin C., et al. Marketing Research. Eighth edition, Global edition. Pearson, 2017.