Chargement en cours…

Strategic brand management : a European perspective /

Détails bibliographiques
Cote:	Libro Electrónico
Auteur principal:	Keller, Kevin Lane, 1956- (autor.)
Autres auteurs:	Aperia, Tony (Éditeur intellectuel), Georgson, Mats (autor.)
Format:	eBook
Langue:	Inglés
Publié:	Harlow, England : Financial Times/Prentice Hall, 2012.
Sujets:	Brand name products > Management. Productos de marca > Europa > Gestión. Productos de marca > Management. Brand name products > Europe > Management. Libros electrónicos.
Accès en ligne:	Texto completo

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