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Strategic brand management : a European perspective /

Bibliographic Details
Call Number:	Libro Electrónico
Main Author:	Keller, Kevin Lane, 1956- (autor.)
Other Authors:	Aperia, Tony (Editor), Georgson, Mats (autor.)
Format:	eBook
Language:	Inglés
Published:	Harlow, England : Financial Times/Prentice Hall, 2012.
Subjects:	Brand name products > Management. Productos de marca > Europa > Gestión. Productos de marca > Management. Brand name products > Europe > Management. Libros electrónicos.
Online Access:	Texto completo

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