Cita APA (7a ed.)

Keller, K. L., Aperia, T., & Georgson, M. (2012). Strategic brand management: A European perspective. Financial Times/Prentice Hall.

Cita Chicago Style (17a ed.)

Keller, Kevin Lane, Tony Aperia, y Mats Georgson. Strategic Brand Management: A European Perspective. Harlow, England: Financial Times/Prentice Hall, 2012.

Cita MLA (8a ed.)

Keller, Kevin Lane, et al. Strategic Brand Management: A European Perspective. Financial Times/Prentice Hall, 2012.