APA (7th ed.) Citation

Malhotra, N. K., Birks, D. F., & Wills, P. (2013). Essentials of marketing research. Pearson.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K., David F. Birks, and Peter Wills. Essentials of Marketing Research. Harlow, England: Pearson, 2013.

MLA (8th ed.) Citation

Malhotra, Naresh K., et al. Essentials of Marketing Research. Pearson, 2013.